Pepsi / iTunes promotion
Slashdot linked to this News.com article about how the Pepsi iTunes 100 million song give-a-way promotion has only had about 5% (or 5 million) of its codes redeemed for free song downloads.
I would bet on that Pepsi new this would be the case from conception of the promotion. Since from what I have heard is that Pepsi actually has to foot the bill for the downloads (so the labels/artists get paid still), Pepsi would favor a low response on code redemption.
I do wonder however if sales increased at all. Do companies like Pepsi run these promotions to increase sales, or just to increase their presence in the market? Or just to say, "Hey look at what we just did!"
It's kinda crazy, Pepsi could have given away ONE BILLION codes, and if they had the same redemption rate, they would still have only given away 1/2 of the 100 million songs they had promoted.