Getting my first glimpse of the Anaheim Convention Center I quickly recognized Macromedia's tried and true MAX branding. Each visit to MAX feels almost exactly like the year before. The main Exhibit Hall is a near exact replica of the years before. With the Cyber Cafe, Community Lounge, Product Support lab, and exhibitor booths all in their right place. This year it seemed like the vendors were trying to attract attendees harder by enticing them with bigger ticket items. While there were those just passing out pens, frisbees, and rubberband powered rockets - more attractive prices offered were iPod nanos, Sony PSPs, and the not even released yet Xbox 360.

Macromedia really knows how to treat the crowd with a great atmosphere and food and drinks offered freely while attendees get to settle in to the conference. I'm looking forward to another great year at MAX and a great line up of sessions to attend.